We're thrilled to announce that High Sierra Showerheads has been named a finalist in the Prize for Water Startups, a business plan competition that is held annually by non-profit organization Imagine H2O. Based in San Francisco, Imagine H2O's mission is to inspire and empower people to "turn water challenges into opportunities."
Our approach to the shower head business addresses the challenge of creating a high efficiency device that not only saves water but feels great and will not clog. Unlike other low flow units that are plagued by clogging or poor rinsing results ("watering can technology") or cool down the flow of hot water through aerating, our shower heads feature our unique, patented FCI nozzle technology.
According to Imagine H2O's press release, HighSierra had some tough competition. More than 70 companies from 12 countries submitted entries related to "Consumer Innovations," this year's theme. Nine of these made it to the finals, based on value proposition, market opportunity, market strategy, financial plan, and general quality of presentation—six in the pre-revenue track and three in the early-revenue track. Now in its 3rd year of incorporation, High Sierra was one of the latter companies.
As a finalist, we will receive special mentoring, business consulting, and exposure to trade events. A second round of judging in March will determine the prize-winning company, which will receive over $200,000 in cash and in-kind services.
We're proud to be among the innovative and environmentally responsible companies named as finalists, and we thank Imagine H2O for this great opportunity to grow our business!